Ideas we'd make for brands

Selected
work.

Independent concepts exploring what happens when music isn't added to a campaign — but becomes part of the idea itself. Brand · cultural observation · creative idea · sonic execution. These are JayeshhX creative explorations, not commissioned campaigns.

01Automotive

Every Journey Deserves A Soundtrack.

A playful automotive sonic concept where the car becomes the love interest — built around the instantly memorable hook, “Hey Sweetie, You Are Mine.”

02Fashion / E-commerce

GET THE LOOK. OWN THE NIGHT.

A high-energy fashion sonic concept built around getting ready, discovering new looks and owning the night. Designed for Gen Z, fast fashion and social-first campaigns. A showcase of how JayeshhX brings original composition and musical thinking into the campaign.

03Mobility / Ride-Hailing / Transportation

THE SOUND WAS HIDING IN THE NAME

A high-energy sonic concept built around Rapido’s instantly recognisable name — transforming “Rapido” into “RAPARAP”, a rhythmic hook designed to make the brand feel fast, youthful and impossible to ignore.

04Insurance

JEEVAN HEY, TERE SAATH CHALU.

A warm life-insurance sonic concept about being there for the people you love through every stage of life.

05

Music That Makes Beauty Feel Premium.

AI Spec Advertisement

MusicYou' Shining Better
License score
06Footwear

WE TURNED “RUN” INTO MUSIC

We took the simplest action at the heart of the sneaker category — RUN — and turned it into a musical hook. Using the vocal ad-libs “Run, Run… Ohh Oh Oh”, we built the rhythm around the natural energy and repetition of running. The result is a track where the action itself becomes the musical idea — simple, energetic and instantly connected to movement. RUN becomes the hook. Movement becomes the rhythm.

MusicRun
License score
07Consumer Technology / Wearables

TURN IT UP. NOISE IT UP.

A high-energy sonic concept built around the idea of turning up your everyday world. Earbuds and wearables become part of one seamless lifestyle — from listening and movement to tracking and staying connected.

08Automotive · Product Launch

Energy. Motion. Emotion.

AI Spec Advertisement

MusicEscape Velocity
License score